Colorful Standard

Remember when BENETTON used to be mint?   

For those of us of a certain vintage it's hard to look at COLORFUL STANDARD and not raise a nostalgic glass to a brand doing simple things brilliantly. 

Danish of origin they eschew trends in favouring of producing basic capsule collections in 100% organic cotton that are super crisp, super clean, and best of all super affordable. 

With a colour palette encompassing everything from Balearic hues to stone cold classics, they embrace a 'colors have no seasons' ethos that actively encourages going bold in winter climes. 

With a sustainable ethos at their core and a pledge to donate a healthy amount of proceeds to a charity football club they set up in the Democratic Republic of Congo, it's fair to say COLORFUL STANDARD are setting a pretty high bar for the rest of the industry.  

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    Colorful Standard Organic Sweatshirt - Kelly Green
    Colorful Standard Organic Sweatshirt - Kelly Green
    £49.00
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    Colorful Standard Organic Sweatshirt - Soft Lavender
    Colorful Standard Organic Sweatshirt - Soft Lavender
    £49.00
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    Colorful Standard Organic Sweatshirt - Burned Yellow
    Colorful Standard Organic Sweatshirt - Burned Yellow
    £49.00
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    Colorful Standard Organic Sweatshirt - Royal Blue
    Colorful Standard Organic Sweatshirt - Royal Blue
    £49.00
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    Colorful Standard Organic Sweatshirt - Faded Mint
    Colorful Standard Organic Sweatshirt - Faded Mint
    £49.00
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    Colorful Standard Organic Sweatshirt - Navy Blue
    Colorful Standard Organic Sweatshirt - Navy Blue
    £49.00
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    Colorful Standard Organic Sweatshirt - Lava Grey
    Colorful Standard Organic Sweatshirt - Lava Grey
    £49.00
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    Colorful Standard Organic Sweatshirt - Coffee Brown
    Colorful Standard Organic Sweatshirt - Coffee Brown
    £49.00
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    Colorful Standard Sweatshirt - Wms - Soft Lavender
    Colorful Standard Sweatshirt - Wms - Soft Lavender
    £49.00
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    Colorful Standard Sweatshirt - Wms - Faded Pink
    Colorful Standard Sweatshirt - Wms - Faded Pink
    £49.00
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    Colorful Standard Organic LS Tee - Soft Lavender
    Colorful Standard Organic LS Tee - Soft Lavender
    £35.00
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    Colorful Standard Organic LS Tee - Navy Blue
    Colorful Standard Organic LS Tee - Navy Blue
    £35.00
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    Colorful Standard Organic  LS T-Shirt - Ultra Violet
    Colorful Standard Organic LS T-Shirt - Ultra Violet
    £35.00
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    Colorful Standard Organic Tee - Ultra Violet
    Colorful Standard Organic Tee - Ultra Violet
    £29.00
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    Colorful Standard Organic Tee - Soft Lavender
    Colorful Standard Organic Tee - Soft Lavender
    £29.00
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    Colorful Standard Organic Tee - Royal Blue
    Colorful Standard Organic Tee - Royal Blue
    £29.00
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    Colorful Standard Organic Tee - Kelly Green
    Colorful Standard Organic Tee - Kelly Green
    £29.00
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    Colorful Standard Organic Tee - Navy Blue
    Colorful Standard Organic Tee - Navy Blue
    £29.00
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    Colorful Standard Organic Tee - Lava Grey
    Colorful Standard Organic Tee - Lava Grey
    £29.00
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    Colorful Standard Organic Tee - Faded Mint
    Colorful Standard Organic Tee - Faded Mint
    £29.00
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    Colorful Standard Organic Tee - Coffee Brown
    Colorful Standard Organic Tee - Coffee Brown
    £29.00
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    Colorful Standard Organic Tee - Burned Yellow
    Colorful Standard Organic Tee - Burned Yellow
    £29.00
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    Colorful Standard Organic Tee - Burned Orange
    Colorful Standard Organic Tee - Burned Orange
    £29.00